Pride Car Customs

Pride Car Customs is a specialist vehicle restoration and interior trimming company dedicated to bringing classic, vintage, performance, and bespoke vehicles back to life. Based in the West Midlands, we have over 20 years of experience helping enthusiasts restore, preserve, and personalise their pride and joy with exceptional craftsmanship and attention to detail.

Our expertise includes steering wheel restoration and repair, gear knob restoration, gear and handbrake gaiter retrimming, complete interior re-trimming, vehicle restoration, and custom modifications. Whether restoring a cherished classic to its original factory specification or creating a unique custom finish, every project is completed with precision, passion, and the highest quality materials.

Pride Car Customs was founded from a genuine love of classic cars. After experiencing the challenges and rewards of restoring my own dream vehicle, I developed a deep appreciation for the craftsmanship required to achieve outstanding results. That personal journey continues to inspire our team as we help fellow enthusiasts transform their own restoration dreams into reality.

We believe the difference between good and exceptional lies in meticulous attention to detail. Every stitch, surface, and finish is carefully crafted to ensure each vehicle leaves our workshop looking and feeling its very best.

Our heritage can be traced back to the 1960s in the historic town of Walsall, internationally renowned for its leather and saddlery industry. This rich tradition of leather craftsmanship provides the foundation for the specialist skills and techniques that define our work today, combining time-honoured methods with modern restoration practices.

We work on a wide variety of vehicles, including classic cars, vintage vehicles, kit cars, and bespoke builds. Project timescales vary depending on the scope of work, from a few days for steering wheel restoration to several weeks for complete vehicle restorations. During your consultation, we provide clear advice, realistic timelines, and a tailored approach to ensure your vehicle is restored to a standard you can truly drive with pride.

Please do not hesitate to get in contact with us for further information on any of our services or you can simply book an appointment for a free, no-obligation consultation with our lead specialist, Paul Devine – we would love to meet you! Alternatively you can visit our social media pages to hear about our latest projects, news and deals.